Case study
PrimerDesign is a biotechnology company that makes DNA detection kits. It has thousands of customers in 104 countries around the world, with the biggest customer base being diagnostic laboratories in hospitals.
Fast Facts
Start date: 2005
Website: www.primerdesign.co.uk
Market sector: biotechnology
Location: Southampton
Investment raised: self-funded
Number of employees: 24
Company turnover: £2.5m
"The first thing that SETsquared did for us was to provide an office, which was a hugely important part of getting established."
"SETsquared's advice and mentoring were really useful, and helped us to establish ourselves as a professionally run organisation. SETsquared helped us to knock our business plan into shape, and to be disciplined and focus on staying afloat at that early stage. The mentoring helped us to hone in on what was important, which was generating revenue."
"We attended two business review panels, which were a really good discipline and helped us to focus our priorities."
"In 2009, when we produced the world's first swine flu detection kit. SETsquared and the Universitypress office foresaw the impact of the story and helped us handle the enormous press interest, whichmassively raised our profile globally."
Jim Wicks, Managing Director, PrimerDesign
