The Massage Company agrees deal with FranGlobal India for multi-million-dollar wellness franchise opportunity
The Massage Company has signed a deal with FranGlobal, Asia's largest franchise reseller, to open 50 massage centres across India; potentially delivering up to an estimated $50 million in revenue.
With the value of the wellness real estate market in India reputed to be in excess of $6 million, the country is poised to be at the forefront of the wellness revolution*. A study by GSK in 2017** revealed that over 67 percent of workers throughout Asia felt that their working environment was causing them physical pain, with more than 60 percent stating that their working environment was causing them head pain specifically. The report found that this was the cause of a significant drop in productivity. These factors, says Elliot Walker, CEO of TMC, were key to the company selecting India as the target for the young company's first international market expansion.
TMC was founded in 2016 by Walker and Charlie Thompson, who until recently was chairman of the UK Spa Association. The first membership-based massage franchise outside the US, there are now centres in Surrey, Kent and Buckinghamshire, with more centres planned in London, Hampshire and Birmingham within the next year.
The company says that the FranGlobal deal indicates a major milestone in its growth plans. "We aim to become the global leader in membership-based massage and we consider India to be a sizeable market which will enable us to achieve this goal", explains Thompson.
TMC has teamed up with FranGlobal which has also partnered with the likes of global estate agency network REMAX and food travel experts SSP Group to chart aggressive plans to revolutionise the Indian massage sector, starting with the launch of a centre in Delhi NCR before penetrating deeper into Tier-1 cities, pan-India.
Single unit investment opportunities from 6,000,000 INR are currently being offered, with franchise owners anticipated to break even within 20 months.
The massage membership model has seen significant growth over the past 15 years in the US, underpinned by the proven benefits that regular, affordable massage by highly trained therapists have to offer way and above that experienced with an occasional massage. UK centres have so far opened with multiple pre-bookings in place and are already operating in excess of forecasted revenue. "With the support of high calibre partners such as FranGlobal in countries across the world, we are confident that we can continue our driving wish to bring regular, high-quality massage to the mainstream; transforming views which consider it a one-off treatment, to massage becoming a vital part of a better, more balanced lifestyle", says Walker.
The Massage Companyä aims to continue its penetration of international markets throughout 2019, with a specific focus on Sweden, Spain, Germany, the Netherlands and the Czech Republic.
Claire Shiels 07917 734613 firstname.lastname@example.org
Founded by Charlie Thompson and Elliot Walker, The Massage Company™ opened its first centre in Camberley in March 2016 and continues to grow its membership-based massage franchise the first outside of the US - on an international scale.
Powerful beliefs drive the brand: to make it easier for people to benefit from massage; to make it routine from once-in-a-blue-moon to once a month; and to change people's understanding of the positive effects regular massage can have on different aspects of their life.
Its vision is simple: to bring high-quality massage to the mainstream. TMC wants people to see massage as good value for money, so it can become a vital and routine part of a better and balanced quality of life:
- re-thinking the way people should consume massage
- offering a variety of optional treatment upgrades
- providing massage in fantastic facilities and highly convenient locations that fit in with customers' needs
- taking pride in its own Certified Training Programme for staff
- pricing massage reasonably, so that it can become a routine part of customers' lives.
*Source: GWI Wellness Economy Monitor 2018
**Source: GSK Global Pain Index 2017, Global Research Report. www.gsk.com/media/3814/global-pain-index-2017-report.pdf