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Case study

iGeolise: Searching by minutes not miles


Case study

iGeolise's Travel Time software platform enables users to search for online content by how much time a journey takes rather than its distance away.



April 2011: secured first angel funding

October 2012: secured angel funding to

match TSB grant

October 2013: signed Countrywide plc,

the UK's largest group of Estate Agents

May 2014: signed Zoopla one of the

UK's largest websites

"SETsquared's premises have provided all the facilities we needed at an affordable rate, minimising distractions."

As a result of an introduction via SETsquared, we went to San Francisco on a mission organised by UKTI, where we met Google, Apple, PayPal and eBay."

We have formal business reviews every six to eight weeks, and SETsquared has a roster of well-qualified mentors. Without SETsquared's advice, we would have carried on too long with our previous business plan to build a consumer-facing portal."

Through SETsquared, we heard about the European Satellite Navigation competition. We won its UK leg, which led indirectly to a large firm of estate agents becoming a major customer."

About £120,000 has been raised without selling equity. We've done this through grants, which we mostly wouldn't have known about without SETsquared."

Peter Lilley, Co-Founder and CEO, iGeolise

Article tags

SETsquared Support

  • premises
  • mentoring
  • events
  • Investment Showcase
  • networking

I can't see why anyone would want to start a high tech business without the services of SETsquared. There's the credibility of saying you're a SETsquared company and the access to so many valuable contacts, as well as high quality advice.

Peter Lilley, co-founder and CEO, iGeolise

Fast Facts

Start date: 2009

Website: www.igeolise.com and www.gettraveltime.com

Market sector: online

Location: Surrey and London

Investment raised: £150,000 investment plus £120,000 grants

Number of employees: 3 plus 7 full-time contractors

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